Vintage perfume: fashion for timeless classics

Vintage perfume: fashion for timeless classics
Lentheric 12
In the XXI century

mvintazhny flavor Lentheric 12

History of a vintage flavor - Lentheric 12

Aroma Lentheric 12 was released in 1965 and ceased production in 1975, approximately. History begins in 1795, with a millinery salon. In the 19th century it began to sell various fashion accessories in 1873 in the cabin began to create perfumes, and did so only at the request of customers. However, in 1875 G. Lenterik founded for the production of perfumes and cosmetics - La Parfumerie des Orchidees. In 1900, the company's salons, where spirits were sold, hats and cosmetics, were opened not only in Paris but also in Monte Carlo, Nice, Baden-Baden and London. In 1910 the company bought Velsch & Holtz, and since then it has changed owners several times. So far, under the name Lentheric was released about 140 flavors.

Lentheric 12, which is considered the earliest "modern" perfume Lentheric, was created at a time when the brand owned by the Anglo-American tobacco campaign. In Lentheric wanted to create a fragrance that will appeal to women around the world. Responsible for the campaign turned to the twelve famous artists of that time and was asked to draw their own ideal of feminine beauty. Best of paintings created then used in advertising.

In Lentheric 12 clearly shows the influence of the great creations of perfumery art of the 1940s and 1950s. The fragrance was created at a time when companies were competing with each other in an effort to provide the most quality products, and not the most popular brand. Lentheric 12 - soft and spicy, bitter sweet, with notes of spices, herbs and resins - controversial, intriguing and memorable. It seems hybrid chypre fragrances from Dior and silky oriental scent Lancome. And it's a bit like earlier, a complex and mysterious aroma of Shocking by Schiaparelli.

Today, find a well-preserved example of Lentheric 12 extremely difficult, perhaps impossible. However, the sale is the perfume in varying degrees of preservation. As a rule, his top notes in varying degrees of damage, but the heart notes and base notes "sound" quite clearly.