Now I will try to explain what the "Viva" and why except this unique Israeli TV channel can not be named, than we are with you (the Israelis - approx. Ed.) Can easily be proud of and show off. Firstly, many of us envy. For example, the Russians, swallowing salivating to hear what you and I can watch the telenovela, and in what amount, thanks to the "Vive". Secondly, we can only see what a holiday "Viva" to which flock all the most famous soap-opera stars, who saw for the first time, how can they privestvovat AS and rewarding. Third, we can buy CDs with songs from telenovelas that were, are and will be going on the channel "Viva", that in the eyes of the true lover and connoisseur - awesome advantage. Fourth ... However, what to start with the end. When there is a beginning and a rather interesting?

So, "Viva" - is an Israeli Channel, a private channel, owned by Yair Dori and Lior Amir. The idea of ​​creating a channel owned by Yair Dori, who fifteen years ago immigrated to Israel from Argentina. He was the first in Israel guessed how popular is the genre - Latin American telenovela - and the first to bring her here in all their diversity. Yair and to this day remains the main channel "Viva" with Latin America - it has long-standing close ties in many countries - namely, the world's television. Here, in general, the whole story.

Two years ago - May 25, 1999 - Israel appeared Channel "Viva", and still nowhere to be found these channels entirely devoted to telenovelas.

- There is, in my opinion, a certain channel in Eastern Europe. - The director of the channel Dahlia Mestechkin - "Romance", but at the same time we are the only channel that takes its own telenovela. More recently, we finished shooting the first Israeli telenovela "Lagaat ba-Osher" ("Touch of happiness"), which has enjoyed great popularity in Israel.

To say that the channel "Viva" has succeeded within two years of its existence - is to say nothing. Built on the principle of the five episodes a week. That is, every day, the viewer sees one series each telenovela. On Friday and Saturday are only repetitions. The unit, which can be seen from seven o'clock in the evening to the morning, the next day is repeated in the morning, and it doubles the opportunity to watch the telenovela. Everyone can choose their most convenient time to view the favorite.

But maybe someone heard that there is some kind of "Crush" - "Viva". What is this miracle miraculous?

- "Crush" - explains Dahlia, - the name of the company that owns the channel. A "Viva" - this is the name of the channel. Company "Crush", but "Viva" is also engaged in other things.
If you try to find somewhere a phone number "Viva", as it was with me, you will soon realize how it's hopeless.

- If we had published their phone numbers - laughing Dahlia - we were not able to work. We had all day to sit and answer the phone. Once in our advertising mistakenly put a phone number. You can not even imagine how awful after that is going on here. Work was simply no time. One wondered how many more episodes left in such a telenovela, others wondered what the show is over, who are married, who divorced. With regard to every little thing that interested and excited people in one way or another telenovela, they called us. The more we do not make such mistakes. If we give publicity to some special event, there is a free phone number, which is only an answering machine.

It is easy to notice that in "Viva" shows the Hispanic and American telenovela soap operas. Preference is given explicitly Mexico and Argentina. Although in recent years, as in other countries, are increasingly at the leading place out Colombian soap operas.

- For two years, - says Dahlia, - experience has shown that the most popular, we are just Hispanic telenovela. We had, for example, the British TV series "Furst Family" ("Family First"), but as it turned out, it was designed for a very narrow audience. Just the audience did not like this show, and we took off. He talked about the lives of people who have a lot of problems in life. Ordinary people like you and me. And it turned out that the viewer has its problems, and he does not want to download itself has other troubles. the viewer wants to see a rich, beautiful life. That's what they like, it's what they love. "Wan find the showers" we still decided to leave because of the series definitely has its audience.

Nevertheless, the most popular Hispanic telenovela .  Fans accustomed to hear this language and even begin to understand it a little .  Even the Brazilian soap operas that go in Portuguese, are less successful .  The Portuguese language is very different from the Spanish, and many regular viewers of telenovelas is a bit unusual .  I personally really love Brazilian TV series .  Of course, TV shows from different countries differ from each other .  Each country has its own style and its own nuances .  Take even Mexico and Argentina .  An experienced viewer immediately distinguish the Mexican series of Argentine .  Nevertheless, it's similar, and together, these telenovelas - the most successful format .  I myself took away to show series and another woman who works with us .  We otsmatrivat them and give its recommendations .  Many telenovelas are alike, so we make sure not to hit us something that is already showing Israeli audience . 

"Viva" has a lot in the world ...

For many of us telenovela - a completely new genre. Soviet television began airing the first Latin American series "Slave Izaura" In my opinion, in 1989. At that time, when they showed the next series, the whole vast country was dying, the streets were empty. I want to reassure you - Israeli telenovela also appeared around the same time. So the "Russian" in this issue do not lag behind the Israelis. But at the same time greatly benefit in comparison with Russian without quotation marks - for example, we have this year will see the newest telenovela with Andrea del Boca in the title role, as only dream of millions of her fans in Russia and other CIS countries. In addition, those who podklyuchtlsya to satellite "Jess", appeared to expand its capabilities with channel "Viva Platina", which is also owned by "Crush", and, except for sputinikovomu television. Nowhere is broadcast.

As for the channel hopes to see "Viva Platinum" on cable television, Dahlia replied:

- There's always hope. The negotiations are going. You say that many bought himself a satellite TV just because there is a "Viva Platinum"? Tell it to the management of cable television, even if they run hurry to buy our feed.

I want to reassure fans of the genre of the telenovela, poor knowledge of Spanish and Hebrew: Russian subtitles on all TV series "Viva" will be - it's just a matter of time.

I think everyone saw the magazine "Viva Plus", though not everyone, of course it buys and can read. Although disappointing, of course, that is not an option in Russian, one must admit that the magazine - a godsend for the true connoisseur. Editor Ziv Itzhaki fanatically devoted to telenovelas. He was "born" from the "Yediot tikshoret."

- The magazine was very successful - said Dahlia Mestechkin. - People love to read. Personally, I also read through it from cover to cover. This is an excellent source of information for fans of telenovelas. Location? Firstly, the Internet. Secondly, a lot of information comes through Yair Dori. He has extensive contacts in South America, he knows there is a lot of people involved in this business. These people and deliver information to us in large numbers. And besides, all authors of our magazine is literally obsessed with telenovelas. This is the "freaks" telenovelas! They constantly gather information from a variety of sources. Telenovelas - it is their life, so they make sure that the information entered in the shortest possible time.

When was the channel "Viva" in its charter it was written that every year have to be allocated 1,600,000 dollars to its original setting.

- We are very much thinking and discussing what kind of activities to choose what to put productions - says Dalia. - Make any talk shows or some entertainment. But our channel are structured based on a very strict schedule. There are a grid, and every viewer knows exactly how many starts his favorite series. Some transmission could confuse things. That's why we finally decided that the most logical for our channel will shoot Israeli telenovela, what is there no one we did. "Ramat Aviv Gimel," and others - is not a soap opera, but simply soap operas, because they were designed to show once a week.

At first, we decided to take over and script writing. But it did not happen. Because no one in Israel could not, in fact, write scripts telenovelas. To each series show a piece of something, and at the same time to leave the viewer intrigued, and give rise to some new developments that will occur in 20 series. We do not like what happened. So we decided to buy the size of South America. We bought a very old format of the telenovela and just made her adaptation. We have moved all in modern Israel. Heroes have become Israelis. Scripting telenovela - great art, and we had to learn this art. That's why we decided to go to the best school in the world of telenovelas - in Latin American.

On the one hand, we do not want life to be showing in the series, it looked very elegant and ornate, such as in "Ramat Aviv Gimel,". We felt that it was important to create an image of the main character - a nice, beautiful, with which the viewer could identify himself, which he sympathized.

Actors for the show deliberately recruited largely unknown. Well, you know that none of them is associated with the viewer in some other way out of a movie or TV series. All the young characters we play, unknown actors. Of course, the role of the older characters we had to take a well-known performers. Because we had no choice: if the actor is good, and we recruited only good, then over the years it will certainly come to prominence. It is impossible to find a good and little-known actor aged.

The award ceremony Star TV series "Viva 2000" in September last year, we can say - "Oscar" telenovelas, launched for the first time, too, they are. Prior to the "Viva" no one has ever held such events in Israel. Interested parties are to inform: to be more "Viva 2002".

- In September 2002, - says Dahlia, - I hope, will be the second ceremony "Oscar" telenovelas .  The fact that very long soap opera, their long removed, they are many characters .  So we decided that the ceremony should be performed every two years rather than annually .  To have time to fully update the repertoire displayed in our telenovelas .  When those serials that were nominated in the past, "Oscar" will end, and the viewer will move to the new, we will hold the following awards .  Two years - exactly the period of time when there is enough in this industry all new to hold the ceremony .  Incidentally, in this ceremony, we have invested a lot of money and tried to hold it at the highest level .  That sent us a recording of Martin Fiore ceremony .  Excuse me, what I am talking about, but it was terribly boring spectacle .  Many actors, whom we invited were very pleasantly surprised .  They told us that they have such never seen .  They really liked our ceremony .  We had a story, it was a small telenovela itself . 

It is not known yet what the actors and what will be glorified in the novella "Vive-2002." The fact is that among the workers "Viva" is no consensus.

- We can not come to a common denominator - skorushaetsya Dahlia Mestechkin. - Each of us, of course, wants to invite his handsome. I want Osvaldo LaPorte came, she wants to Facundo Arana, the third - to Fernando Colunga ...
- A Echari?
- Echarri I'll leave ... No, no, he's a great actor. But I love Laporte. And Gabriel Corrado.

Revision "Women's Club" warmly thanks the Israeli colleagues for the materials

Irina Grushin