Basic Rules

Man, on which color corporate logo - the "face" of the company that carries the rest, dressed "in civilian" society, its principles, work style and its philosophy. Corporate clothing today should embody distinctive details peculiar uniform for many years ago and modern fashion trends, however ridiculous it may sound in relation to this type of clothing.

Corporate style clothes may engage employees. Large firms are willing to spend on their image, instruct the selection of clothing special offices that provide such services. In any case, the selection of corporate clothes should be approached very sensitive, because any little thing, any item can imagine how profitable a company as a provider of certain goods and services, and once and for all to discredit it. The client is very attentive when it comes to his material means that it should give a particular seller of the goods services. Poor quality fabric paint on the erased badge, sewing, embroidery sticking in place may result in the loss of confidence in the company, which in the brochure is positioning itself as an advanced, modern and fast.

  Consistency of colors and well thought-out accessories

Set of corporate clothing should talk about belonging to an employee of the company .  Speak gently separating it from the crowd of people outside, but do not shout about it .  If a staff member is a company, as, for example, the manager on work with clients, his suit should be close to the business - strict quality shirt and trousers or a skirt for women, sometimes vest .  Shirt or blouse, which is the base, most preferably it is a light color, because it will then be strung "features" of the company .  Tie with a clip, a brooch, a scarf - there should be reflected "face" of the company .  In any self-respecting company has a corporate style, so the retreat in other areas because it only "so beautiful", are undesirable .  No more than two corporate colors and a minimum of accessories - not otherwise avoid association with a Christmas tree .  It should not be too careful to remind customers about the company's logo and an abundance of flowers and brooches, embroidery and tie and stamped on clamps for him .  One primary or a pair of colors, logo embroidered on the pocket of the shirt or on the visible corner of the cravat, or a badge - that's enough .  The brightness and originality needed when it comes to special and promotions .

Comfort and quality

And they are known, are inseparable with enough decent cost. However, the clothes should be not so much expensive as cheap. See the difference? When selecting a kit, it is important to know the detail specifics of the suit. Clothing should not wrinkle much, breathability and be warm enough in cold weather conditions. Because of this, employees often need modification kit from summer to winter. For example, in winter you can wear a shirt and a shirt with long sleeves and, if necessary, with a vest. At high temperatures, to maintain a decent appearance and feel confident, sometimes need short sleeves and other tissues.

Everyone is equal, but each - his

A single corporate identity does not have to follow the bad rule of "one size fits all." There the general manager, has a younger manager, cashier and warehouse staff. Clothing must comply with all of their unified corporate style, but with the amendments to the rank of officer. This may be a detail, but it will be evident to the client, which can easily distinguish a consultant in electronics from the store manager.

Corporate clothing - is not just a sign of belonging to the company - a message, which is broadcast client's employees. It combines a set of terms that are often with proper selection of clothes, are the components of success. Therefore, the development of corporate identity, including corporate clothing for employees - the most important thing that could be turning on its business path.

  Eugene Zhirkina

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