- Haute Couture (Haute Couture): the birth of art
- The flowering
- Crisis
Historically, the clothing for women of the upper classes was created in close collaboration between the client and tailor. However, the high cost of clothing was due to expensive luxury fabric, but not hard tailor. The origins of modern couture must be sought in the second half of the seventeenth century, when France became the European center for the production of luxurious silk fabrics. The superiority of the French in the creation of luxury goods was the basis for the development of modern fashion. However, only in the late nineteenth century, the high importance of the name has become recognizable designer brand fashion house.
The origin of high fashion
Since the second half of the nineteenth century in Paris, began to form a unique system in which the designer was considered a man of art, and his name became an international mark of quality in expensive clothes. Fashion designers have ceased to be skilled tailors, turning into artists whose signature embroidered on the ribbon sewn, for example, from the waist dresses. Thus it appeared the first fashion labels. The client had to be sure to personally visit the fashion house where clothing was sewn by his standards, to meet the high quality standards.
The fashion house facilities and staff were divided according to the technique used to sew: dresses and other women's clothing in some rooms, men's suits and coats - in others. Workers were divided by a strict hierarchy, the main tailor (première) to students. Clients took in a separate room.
Charles Frederick Worth
"Father" is considered high fashion Charles Frederick Worth, the designer of English origin. In the nineteenth century it was still unusual to women's clothing created man, because sewing dresses require close contact between the port and ordered it. In addition, Worth dresses were very expensive, because the cost is made up not only of the clothes, but also because of a recognizable designer style. Thus, TX showed that women's clothing - industry, suitable for both men, and quite profitable to do the same. He worked directly with French silk production
Silk - a legacy of the Yellow Emperor
, Where he created the original fabric. His clients become aristocrats and bourgeois newly rich, who followed his advice about the style of clothing.
In 1868, Worth Create syndicate of fashion and clothing production, which can be considered a continuation and development of the medieval guild system. It was a type of trade union association, the entrance to which designers can discuss and lobby for their questions of taxes, management and production.
Worth and his contemporaries laid the standards of modern fashion industry. They have created a luxurious Parisian salons, where customers come by themselves (before the dressmaker came home to clients). They began to draw sketches, from which customers can choose the design to your taste. Then the designer came up with use of models that showed orders for customers. Thus was created the modern system of high fashion.
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The flowering
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