The beauty of the female body and its ideals have undergone significant changes over the decades. The woman, whose body is considered ideal in the 1930s, today it is hardly drew to the attention of modeling agencies Model Agencies: Management beauty .

1900-1910 - Gibson Girl

"Gibson Girl", the creation of illustrator Charles Dana Gibson, represents the type of woman who was considered ideal at the turn of the 19th and 20th centuries. This is a tall woman with large breasts and wide hips, but with a narrow waist.

The artist said that the collective image he created, meeting women everywhere - in the theater, in church, on the streets, in the stores.

1920 - emansipe

The ideal of feminine beauty 1920 - emansipe. These women were known-bob haircuts, shorter dresses, and scandalous behavior: smoking in public, and driving a car.

Their appearance reminiscent of boyish in fashion was a small chest, straight figure without corsets, short haircuts Short haircuts - comfortable length . Large Bust Waist bra, which did flatter chest.

Women opened ankles or knees, acclaimed sporty and healthy. The quest for thinness often makes women 1920 to resort to diet and exercise to achieve this look.

1930 - Mae West

Hollywood star 1930 Mae West had nothing to do with emansipe. She emphasized the waist and hips, showing off her figure in a tight-fitting dresses.

They say the West once said, "Cultivate your form. They can be dangerous, but they do not go unnoticed. "

1940 - Rita Hayworth

During World War II, the ideal of beauty of the female body has changed again. It was not unattainable form Mae West or neglect emansipe. Such stars as Rita Hayworth had flawless skin and a healthy, strong body: this image is not very different from that of an ordinary woman.

In the fashion it came in a more traditional style. Skirts are longer, clothes emphasize the waist. The contours of the body rather stressed and not draped with the help of clothes. In contrast to the boyish style emansipe now women seeking to have a more curvy shape and emphasize their femininity and advertising telling them how to avoid excessive thinness.

1950 - Marilyn Monroe

Sex symbols of the 1950s had the figure of the "hourglass", long legs and magnificent breasts. Ideal considered such figures as Marilyn Monroe and Grace Kelly.

1960 - Twiggy

Along with the sexual revolution of the 1960s brought with them a new ideal of beauty of the female body: slim figure and long legs. Model Twiggy Lawson became famous thanks to the slightly built, very small breasts, and boyish image - a nod to emansipe.

Already in 2010, Twiggy opposed the ideal of thinness. "I was very, very thin in the 60s, but it was by nature ... I looked. I was like a father who has always been very thin, so I think it's genetics. "

The new ideal of beauty curvy shape and forbade any hint of female maturity, instead offering to look like a teenager.

However, in the late 1960s, there was the image of hippies with more feminine shapes and straight long hair. A figure of the "hourglass" has a well-known actresses such as Sophia Loren and Brigitte Bardot.

1970 - Farrah Fawcett

The ideal of beauty in the 1970s was tanned, slender, toned body - sports and natural way, with a minimum of makeup or no. One of the most beautiful women in the decade considered the actress Farrah Fawcett.

At that time, he continued to prevail ideal of thinness, like Twiggy, who began to have a serious impact on women's health and eating habits. In 1970 the first widespread anorexia nervosa and singer Karen Carpenter sat on a grueling diet, which led her to an untimely death in 1983. In this era, it is also a proliferation of diet pills, which often contain potentially dangerous amphetamines appetite suppressant.

1980 - Jane Fonda

Sports figure type is becoming increasingly popular, and very muscular, thin women were considered extremely attractive. Being slim is considered ideal to be lean and strong - even better.

Actress Jane Fonda became the face of the fitness boom, and videos from her aerobics lessons diverged millions of copies. Now, the diet was not the only way to maintain a perfect figure.

The most popular model of the 80s have become even slimmer and more - Naomi Campbell, Cindy Crawford, Claudia Schiffer. During these years, 60% of the models Playboy magazine had a weight 15% lower than a healthy weight, corresponding to their growth.

1990 - Kate Moss

In the 1990s, the model has become much thinner. The appearance of Kate Moss in the 1993 campaigns for Calvin Klein coined the term "heroin chic" - in vogue pale skin, angular figure and a very thin arms and legs. True, even welcomed big breasts like Pamela Anderson in the TV series "Baywatch."

This differs from the ideal of the 1980s, which were in fashion smart, healthy figure. The focus was now only leanness and angularity.

Early 2000 - Adriana Lima

The 2000s brought with them a new ideal of beauty: tall, slim, trim figure with long legs and big breasts like a Victoria's Secret model Adriana Lima.

The ideal of beauty of the female body has undergone changes over the 20th century: from time to time in vogue were the extreme thinness, the feminine form and a magnificent bust. But in recent decades, these two opposite merged into the modern synthesis of what is now considered beautiful: almost painfully thin, angular figure, combined with a pronounced bust.

Weight and the proportion of popular style icons, or body mass index (BMI), for several decades remained consistently lower than the average woman.

Twenty years ago, the average model weighed 8% less than normal women. Today they weigh less than 23%. Most models have a weight, which is considered clinically anorexic.

By the end of 20th century standards of beauty of the female body were unrealistic and unattainable for most women. A number of factors contribute to the fact that women have low self-esteem.

Modern standards of beauty of the female body, which impose the media and beauty industry, cause women anxiety, depression Depression   and dissatisfaction with their bodies. As a result, many suffer from eating disorders, trying to lose weight at any cost. Many women with normal weight consider themselves too fat. Most of them will never be able to achieve this ideal, and they remain unhappy with the way their body looks, and if they will achieve the desired weight, it is potentially dangerous for their health.

In response to a widespread negative attitude towards your body and unhealthy eating habits a number of companies, the media and medical institutions are campaigning to promote a positive perception of their body by women, regardless of weight, size and shape.

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