Brand L'Oréal rightfully holds a leading position in the mass-market segment for many decades in a row. Cosmetics L'Oréal has a deserved reputation for high quality and the millions of fans around the world who are eagerly awaiting the release of new collections, new shades to change their images. Real life in the style of L'Oréal - such a fate could be the envy of the owners of many brands, no less well-known and respected.

In 2007, the French brand celebrated its 100th anniversary. A century it offers women become beautiful and desirable, "because they deserve it." For many years, L'Oréal does not change its recognizable advertising slogan, and during this time the number of fans of the brand philosophy has only increased. Its slogan - is not just a beautiful phrase that forces women to buy cosmetics, even those that they do not need. At L'Oréal different approach - he makes us believe women that may become irresistible any one of them, regardless of the color of skin and hair, by nationality and race. On the idea of ​​beauty for all built multibillion-industry company, which annually confirms its effectiveness.

Birth of a legend

History of the brand L'Oréal started in 1907, when the cosmetic industry is just beginning to find its feet, making timid attempts to offer women something they have not seen before. The company's founder, Eugene Schueller, a chemist, who worked in a pharmacy, in full experiment with composition. He developed the first in the history of hair dye, which allowed not only bleach the hair that women have done and to the invention. His paint flakes disclose, allowing to penetrate into the structure of hair coloring pigments. The barber, who took a Sharpie paint on trial, was surprised and delighted. Thus began the history of the latest hair colors and the history of the company, which originally had the name L'Aureale. L'Oréal name appeared in 1939.

Over the years of the brand, which produces hair color, L'Oréal has become a huge concern, bringing together many brands that manufacture cosmetic products for skin care Skin Care as a habit   and hair Hair: structure, characteristics of growth and development , Cosmetics, as well as professional hair products.

Modern cosmetics L'Oréal

L'Oréal cosmetics for skin care designed for men (series Men Expert), for women and young adulthood. For the young skin that needs moisture and eliminate imperfections, is a series of Pure Zone. Anti-aging care by L'Oréal cosmetics series presents "Code of youth", "Revitalift", "Derma Genesis", "Trio asset". The brand has its own solar gamma Sublime (Sublime Sun and Sublime Bronze).

Women appreciate cosmetics L'Oréal, the brand is constantly replenished with new means and flowers. Among the most famous: Foundations Alliance Perfect, foundation, eye shadow and blush Infaillible, Mat Magique, Lumi Magique, mascara Architect, Telescopic, Volumissime. The widest range of colors represented in the stamps of lipstick and nail polish Color Riche, Glam Shine, Rouge Caresse, Shine Caresse.

For many years, L'Oréal remains the favorite brand, helping women to dye your hair at home, get a result that is comparable to the salon painting. In its assortment marked with paint quality Excellence, Préférence, as well as news Casting Crème Gloss, Sublime Mousse and Préférence Ombres.

Hair Care by L'Oréal able to finish using a wide adapted for different types of hair scales funds Elsève, and for professional use there is no less extensive series of L'Oréal Professionnel for men and women. Also there are lots of professional and effective means for styling - gamma L'Oréal Studio.

They deserve it

Cosmetics L'Oréal is in great demand due to the literate brand advertising campaigns, which enlists the aid of his "messengers of beauty", the famous men and women who are members of a particular type of appearance. Every year chooses a brand new faces, many of whom continue cooperation for many years. These include Claudia Schiffer, Andie McDowell, Charlize Theron, Laetitia Casta, Milla Jovovich. Also on the advertising posters can be seen Eva Longoria, Doutzen Croze, Jennifer Lopez, Aishwarya Rai Aishwarya Rai - Indian, conquered Hollywood , Penelope Cruz, Nastassia Kinski, Beyonce Knowles, and other world-famous beauties.

The participation of these actresses, singers and models allows ordinary women to recognize themselves in them in the selection of a particular agent, lipstick or hair dye, nail polish or cream from wrinkles. It gives them self-confidence and a sense of participation in the good life. After all, they really deserve it.

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