Luxury Perfumes
 "To create perfumes in order to hide the scent of lilacs in a bottle? I'm too old for this! "- Said Jean-Claude Ellena, the main" nose »Hermes. I like to create conceptual smells give life abstract values ​​using a minimal amount of ingredients for the production of pure flavor. " Jean-Claude Ellena was born in Grasse, perfume capital of the world, bred in the south of France. He joined Hermes in 2006, and for several years led the company in a number of manufacturers of luxury perfumes.

Instead of copying nature, this virtuoso of the world prefer to create odors "olfactory illusion." This is the idea behind such successful scents, like Terre d'Hermès and the Voyage d'Hermès, which enabled the brand to occupy a prominent place in the market of men's fragrances.

Since then, the trend in the acquisition of major brands famous "noses" widespread. While most companies use to manufacture large perfume fragrance lab elite brands prefer to hire the best perfumers. So, in the same 2006, Christian Dior Chanel lured from Francois Demachy; In 2008, management hired Guerlain Thierry Wasser, who previously worked at Firmenich. More recently, in the Louis Vuitton joined Jacques Cavallier-Belletrud, another perfumer from Grasse, the author of fragrances L'eau d'Issey and Dior Addict.

Using the name of a perfumer for the purpose of more interest to customers - a relatively new phenomenon. Today, all in high demand luxury perfumes, for which there is not just a well-known brand, but also a specific person's face to create a fragrance.

 Fragrance - it always determines the price quality?

Violent competition

Each year, the market appears about eight-thousand new scents and star "noses" are needed to brands had the opportunity to differentiate their products from the crowd. In the last ten years, competition among perfumers has become particularly acute, because only a few of them are hired elite perfume houses, but most of this is committed, as one of the peak moments of his career. The key to success, in addition to the mandatory health - the curiosity and the ability to capture and use the spirit of the times, in other words - to transform the spirit of the times in the smell.

However, some perfumers prefer to work for themselves, among them - Francis Kurkdizhan in 2009 founded his perfume house. He sells his own works, including, for example, Aqua Universalis (one hundred and fifty euros for a bottle of 200 ml).

Other perfumers dream that they saw Frederic Malle - he first got the idea to oversee the spirits as well as do the owners of art galleries with works of art. The Paris store Malle on each bottle the name of the perfumer, and get on the shelf of the store - a great achievement. Finally, some perfumers are starting to work directly with art directors perfume houses. For example, Calice Becker and Sidonie Lankesser work with Kilian Hennessy, who in 2007 founded the perfume house of his name.

 Fragrance - it always determines the price quality?

Perfume as Art

"One day I admired the precious bottles of spirits of the last century, are exhibited in the Paris museum of Baccarat, and I was almost ashamed, I realized that the scents are worth more than the routine production, part of which I have been," - says Kilian Hennessy, who for a long time served chief executive of L'Oréal. "Similarly, as more and more people tend to dress originally, and some women do not want to wear a fragrance that are two million other women." Today, he creates a perfume that cost, on average, one hundred seventy five euros for 50 ml.

Romano Ricci, the perfumer, who studied with his grandfather, says that creates fragrances as tools of seduction that women can wear to create different images from slightly naive and playful to very confident.

Today, clearly shows that going back to the tradition in which the spirits were created by perfumers, artists, and not large, high-tech laboratories. Some perfume houses can be made to order spirits; the cost of such a wide array of fun - from 8000 euros from up to 40,000 euros Kurkdizhana at Guerlain. Over 30,000 euros are available at the perfume of Mathilde Laurent - official "nose» Baccarat. You will receive a perfume in a crystal bottle 750 ml, decorated with gold.

Fine spirits from the best perfumers are not less than haute couture dresses Haute Couture (Haute Couture): the birth of art  Haute Couture (Haute Couture): the birth of art
 . On the other hand, buying a dress or perfume, you can be sure that they only have one.

 Fragrance - it always determines the price quality?

In Benedict XVI has its own fragrance, created by renowned perfumer

 Luxury Perfumes
 It is known that wears sunglasses from Gucci, red Lofer From what to wear Laufer: the embodiment of stylish amenities  From what to wear Laufer: the embodiment of stylish amenities
   Prada, and now the Pope and have their own flavor. According to official information, the Vatican commissioned the famous perfumer Silvana Cassola create a cologne Perfume and cologne: What's the difference?  Perfume and cologne: What's the difference?
   for Benedict XVI. Casoli, which created fragrances for Madonna, the King of Spain Juan Carlos and other celebrities, is also the author of such spirits as Shocolat Bambola and Vanilla Bourbon.

Earlier Casoli has developed two other cologne for the Roman Catholic Church, called «Water of Hope» and «Water of Faith» (water of hope and faith water, respectively). These scents are designed to make a pilgrimage of priests. However, the new fragrance was created specifically for the Pope and goes on general availability.

The exact composition of cologne kept secret, but Casoli told that there are notes in the aroma of lime, verbena and fresh herbs, reflecting the love of the pontiff in nature. Perfume inspired by the calm and peaceful atmosphere of native forests Benedict XVI Bavaria. According to some reports, at some stage of Casoli even wanted to abandon the project - turned out to be so complicated; however, in the end, she managed to create a scent that seems to satisfy the author himself and the customer.


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