Many cosmetic brands. Firms that sell perfumes and cosmetics under the bright signs less attractive, and among them one way or another stand out "stars" that attracted image, profitable promotional offers, the range of products. Among them is, and "Arbat Prestige", the retailer, which, unfortunately for many women, ceased to exist.

Winning buyer

Company "Arbat Prestige" was formed at a time when the Soviet Union existed, namely in 1989. Almost ten years of its existence, this company is the only distributor of cosmetics and perfumes, remaining in the shadow of other major names. The brand is already talking of the new millennium, when the "Arbat Prestige" has formed around him many thousands army of fans of cosmetics, retail customers are searching for available funds in the greatest possible range.

The first store "Arbat Prestige" was opened in 1998 in Moscow. For ten years, the brand has been the undisputed leader in the retail beauty products. It was discovered about a hundred stores across Russia, which sold a wide range of cosmetic products and perfumes. Many criticized the network for allegedly "gray" cosmetics, complained about the dubious origin of cosmetics. In fact, if this were the case, or it is the machinations of competitors and pretentious buyers - the question, the answer to who knows only a limited number of people. Discontent was only the other side of the coin of low prices offered for the range "Arbat Prestige". The other side was the appreciation and enjoyment of opportunities to buy cosmetics, perfume and eau de toilette Eau de toilette - light fragrance Lady   at affordable prices that can not be detected by other signs.

Affordable Beauty

A wide range of products for the different market segments was a significant asset in the company "Arbat Prestige". Brand did not positioned itself as a "sink", emphasizing the buyer at lower prices than its competitors. In the neighboring store shelves could be found cosmetics luxury brands (Chanel, Christian Dior, Givenchy, Helena Rubinstein), a recognized high quality mass-market (L'Oreal, Garnier, Pupa and others) and cosmetics lowest price category, brand, designed for young consumer as well as the Russian cosmetics at very attractive prices.

Thanks to the huge selection of products customers shop were women of all ages. By the way, today, many network companies that sell cosmetics and perfumes, not intended for young consumers with modest incomes. It was an undoubted advantage of the "Arbat Prestige", which could buy food as secured buyers, and students, to update its set of best lip gloss with a fruity aroma.

In addition to the wealth of choice of cosmetics and perfumes in the "Arbat Prestige" regularly conducted advertising campaigns, allowing to purchase gift baskets for good price, some brands were represented in the network stores on exclusive rights - they can not be found in any similar product.

In addition, the company "Arbat Prestige" had its own magazine, the content of which goes beyond just advertising their own products. It was a full-gloss beauty topics that, at first, could freely compete with other members of the press the same segment, and secondly, distributed free of charge in the chain stores.

Sad finals

About 10 years lasted cloudless leadership "Arbat Prestige", while in 2008 its owner has not had serious problems with the law. Detention and arrest of Vladimir Nekrasov, who owned the network, marked the beginning of the end of the perfumery-cosmetic paradise for lovers of affordable beauty. Less than a year later, in late December 2008 in the Russian capital was a single store retail chain, which in a short time has been closed. Litigation relating to tax policy "Arbat Prestige" lasted more than one year. The company was declared bankrupt in 2010, but in fact stores the network stopped working at the beginning of 2009.

Since then, periodically appear in the press rumors about the revival of the network, but quickly refuted.

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