The world-famous cosmetics Bourjois loved by many. Its value for the quality and excellent color combination. But how did it all start?

Story

In 1860, the French actor opened a small shop in Paris, which began to sell cosmetics and perfumes. In 1869, the store bought Alexander Napoleon Bourjois, and called it his own name - Bourjois. In 1880 he became co-owner of Bourjois Emil Orosdi, and in 1898 acquired the business Ernest Wertheimer - a man who had previously engaged in the production of cosmetics, makeup and rice powder, which once was a bestseller.

In 1890 the company produced the first dry Bourjois blusher, and already in 1898, was released a catalog, in which there were more than seven hundred items: powder, blush, eye shadow, varnishes, lipsticks, lotions Hair: structure, characteristics of growth and development   and even special lipstick with which men could give his mustache desired shape.

In the 1910s, the company opened its first office in New York, at the same time the beginning of the first compact powder sold by Bourjois .  Pierre and Paul Wertheimer, who began to manage the company in 1917, set a course for a modern, dynamic style .  At that time, women have actively fought for their rights, but because they provide the bulk of the cosmetic industry revenue, had to adjust to the preferences of modern women who wanted to become a strong and independent .  Wertheimer brothers decided to move away from the traditional floral fragrances, and in 1919 released a fragrance «Mon Parfum», behind which was atypical for that time the idea: "My perfume is a reflection of my personality" .  However, the fragrance has become more famous «Soir de Paris» (Evening in Paris); is the creation of Ernest Bo first appeared commercially in 1928 .  The smell, which combines amber, floral and spicy notes, instantly became popular .  In the 30 years of the twentieth century, it was one of the first luxury fragrances, affordable middle-class .  Today, collectors are willing to pay good money for a bottle of color the night sky - even if there's nothing left for a long time .

Since the thirties, the company Bourjois has released a number of different sets on the subject of the famous "Evening in Paris". The dark blue boxes with small bottles of eau de toilette were shadows, powders, lipsticks; in 1958 even came out with a set of music boxes, which, of course, was the cosmetics. Series «Soir de Paris» is still considered one of the most successful in the history of the company Bourjois.

Colour

The first thing that comes to mind when talking about cosmetics Bourjois - it's color. Of course, any manufacturer of decorative cosmetics pays great attention to color, but the company Bourjois game with flowers manages particularly well. This can be seen in commercials and posters, as well as in the design of packaging, not to mention the product itself. The various lines of Bourjois can find anything - from neutral tones to the brightest shades to suit every taste and mood.

For example, the new collection "Summer on the Riviera» (Summer on the Riviera) - a real ode to color: ranging from packaging, reminiscent of wet sand, blue sea and azure sky, and ending with the fact that is hidden underneath: bronzer creams, mascara eyelashes and bright turquoise blue What colors are combined with blue: the fashion new solutions   (water-resistant, so they can safely go on holiday), lip gloss saturated and bright summer colors, to the same - with sunscreen and nail polish fashion this season, sea and sky colors. Liquid blush many tones have become one of the most anticipated products from Bourjois this summer. In the spring of developers of nostalgia for the 1960s: in the spring collection was dominated by vintage shades - pale blue, silver, yellow. There was also mandatory for the time eyeliner - black, which can be used to draw has not gone into oblivion long arrows. Collection last spring was the complete opposite - soft, pastel colors How to refresh its image by using pastel And a soft glow. Each new collection by Bourjois - a new mood, new dreams, new style, and color; But let's not forget about the other important factors:

The quality

The company is known for an innovative approach to the production of cosmetics. She has released the first so-called "double mascara» Coup de Theatre with the effect of artificial eyelashes. With the name of the company and the associated small round jar with shadows - instead of conventional sets: With this package woman can decide what mix of colors to buy.

Generally, in the Bourjois like to experiment not only with colors and concepts, but also to cosmetic compositions .  For example, liquid foundation, stimulates collagen production, has become quite an innovative product, but to become a hit it was not possible - in practice, the claimed in advertising anti-aging effect was almost invisible .  However, most of the products Bourjois cope with their tasks and, most importantly, it has so far caused no serious complaints about the safety of .  In the production process in the Bourjois follow the requirements of the European Union regarding the quality of cosmetics, as well as regularly to involve independent experts .  Before cosmetics Bourjois appears in stores, it is thoroughly tested in the laboratory and in tests on animals and volunteers .  Maybe something will change after the EU banned testing cosmetics on animals, but while the quality remains at a high level .

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