History Shiseido, which is now known, among other things, typical Japanese design and overall concept, which distinguish it from Western manufacturers of cosmetics began with Japan's first Western-style pharmacy. The path from a small pharmacy to a giant cosmetics industry proved to be long; in the United States and other Western countries Shiseido began selling cosmetics 40 years ago, and this popularity, she was able to win recently. The success can be attributed, in part, some of the exotic brand - on the background of European and American manufacturers Shiseido looks very original.

At the same time, the company Shiseido has repeatedly been criticized for the poor quality of certain products and the absence of a detailed list of ingredients on the packaging. Advertising often says a lot about the unique technology that uses a Japanese company, to teach the details of what it consists of cosmetics, and how it works, is extremely difficult. If assurances advertisers look very attractive, it is very rare Shiseido cosmetics produces the same impression. There is one interesting point. When the company Shiseido talk about their makeup, they insist on the need to do daily facial massage. Japanese women have a face massage - this is a natural part of skin care regimen Skin Care as a habit As for us - washing twice a day. Perhaps if daily massage the face, cosmetics from Shiseido will really give the best results. However, until now no study has confirmed that facial massage can actually improve skin tone and slow down the aging process Internal and external aging: it is necessary to think in advance . However, the Shiseido There are many and very high-quality products.

Strengths

The company is known for quality Shiseido sunscreen that provide good protection against UVA and UVB rays. They are intended for any type of skin, and their active ingredients are titanium dioxide, zinc oxide and avobenzone. Under the brand Shiseido sold a good moisturizer, tonal base with sunscreen, press powder, ideal oily skin, lipstick, mascara, and an effective means to eliminate age spots. Also worth noting is the design of packaging and advertising - not least thanks to them brand managed to gain popularity in markets outside Japan.

Weak sides

One of the biggest drawbacks of cosmetics Shiseido - its high cost, which often justifies itself: from luxury brands, you can find better products for around the same money. Some cleansers from Shiseido desiccate the skin. The range of products with no alpha hydroxy acids and beta hydroxy acids, as well as for the treatment of acne and acne. Self-tanning products from Shiseido, many buyers cause skin irritation; concealers often provide non-uniform coverage of problem areas.

Bestsellers from Shiseido

• Edge Free Eyelash Curler ergonomic tweezers eyelash curler. Originally, they were designed specifically for women with Asian eyes, but today in the range of Shiseido also has a very handy tweezers for residents of western countries.
• Shiseido Nourishing Mascara Base. This moisturizing base under mascara makes lashes longer, thick, and gives them a graceful curve. It can be used without ink - it is well suited for the neutral makeup, especially those with dark lashes on the nature and quite thick.
• Perfect Rouge Lipstick, tone RD514 Dragon lies on the lips even layer deep red What color goes red: beware   brown tint. This lipstick on all occasions, suitable for women with almost any type of appearance - this probably explains its popularity.
• Shiseido Concentrated Balancing Softener - tool for intensive moisturizing of the skin. Immediately improves skin texture, tightens pores, eliminates peeling and a number of other problems.
• Shiseido Perfect Refining Foundation - the foundation, which provides an average density of the coating, with a matte effect. Ideal for women with normal and combination skin. It is easy to go to the skin, and create with it can even tone, even those who, in general, not very well know how to use concealer.
• Brightening Spot-Control Base UV SPF 35 - remedy for women who have been the first signs of aging. It should be used as a basis for make-up, to protect against UV light and prevent age spots. Due to high SPF cream copes well with this task, but lightens the skin, despite advertising claims, is not very effective.
• Super Corrective Serum - serum, markedly improves the skin tone after the first application. For daily use, it significantly slows down the aging process.
• Lifting Mask Science EX. This mask improves skin texture and facial contours, providing a quick rejuvenation without surgery.
• Shiseido Intensive Spot Targeting Serum - serum for lightening age spots; pretty quickly rejuvenates the skin, improve its tone and give it a healthy glow.

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